On this episode of the Leveling Up Your List Series of the Marketing Connection podcast I’m breaking down the tech that will effectively serve your email marketing efforts!
THE BENEFITS OF AN EMAIL PLATFORM
It’s important to utilize an actual email provider when it comes to building and scaling your list. There are metrics that you can only track when you’re using an official platform like Convertkit, Flodesk or Davinci. Being able to track open rates, click through rates and conversions are a few of the key factors you want to have eyes on when emailing your list. Utilizing your own domain in your email address itself is also a beneficial factor for getting your emails delivered.
WHICH EMAIL PLATFORMS ARE BEST?
The email platforms I’ve tested have been much like the book Golidlocks and the Three Bears. Some have been too hard, some too basic, and then just right. I’ve used a vast variety of email platforms over the years. I started with Mailchimp, which is free for your first 2,o0o subscribers. I moved to Convertkit which was far more robust but came with a bigger price tag. I loved their features, but it was not ideal for a beginner. I went for the craze of Flodesk when it was released, because the price was so appealing. Being able to grow an infinite list was a huge perk, with no increase of price- ever.
But Flodesk has it’s limitations that have impacted my email marketing effectiveness. They are designed to be highly visual emails, which are not typically as deliverable as plain text emails. They also lack a lot of customization for automation which is frustrating when you want your provider to be powerful. I did enjoy the simplicity of it, but ultimately wanted something more involved. Try Flodesk and save 50% by CLICKING HERE!
DAVINCI CRM FOR EMAIL MARKETING
Currently I’m using Davinci to build my highly engaged list. It is part of a CRM (Customer Relationship Management) software that I actually co-created. Davinci has the benefits of managing my courses, coaching programs, texting, sales funnels AND my email and text marketing, all in one. I actually spend less for my growing list than I do over on Flodesk. There is a higher monthly premium, but if you are already in search of or using something for course hosting and sales funnels, it’s an amazing deal.
Learn more about Davinci and how it can help you manage and scale your online business here- www.trydavinci.com
WHERE SHOULD I BEGIN?
At the end of the day, the consistency and intention of actually building a list matter far more than the tech or program you use. Only you know your skill level and the needs of your subscribers. I prefer to have a place where I can track my leads from start to finish, and so I use Davinci which matches my priority! If you are just beginning, starting with something free or simple might be the best option, but I will offer a word of caution. Transitioning a list does impact it. When you move a list to a new platform, you have to train the server all over again, and you may see a dip in deliverability of your emails!
Whatever you choose, email marketing is essential to the growth and impact of any online business (or otherwise), and I hope the series is helping you tap into that power!
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